15.1 C
New York
Wednesday, October 27, 2021

How did advertising work in the Medieval Period?

- Advertisement -

Advertising in the medieval Period

Advertising in the medieval period took some serious work

Word of mouth was popular and like today, had the highest conversion rate.

People often tell their friends and family if they had a pleasant experience with a service or a product.

This way you gain customers through other satisfied customers.

Musicians could add various words and sales pitches into their songs.

Inside their songs, they can create advertisements or propaganda for the current king or prince.

They can either sing his praises or condemn him.

Another form of advertising is through decorative banners.

Streets could be filled with advertisements like this.

This was mass advertising, and if you added these banners or decorations to the main street, then everyone would become influenced by them.

In today’s terms this is called billboard marketing.

Public readings were also a way to spread the word about something you wanted to promote.

Architecture to advertise in the medieval period

Architecture or painting your name on images was also an option to promote your image to the public.

In ancient Rome, Augustus had a very famous statue that was displayed to the public multiple times in order to boost his image to the masses.

For the public, art was the number one form of display advertisement.

Sources:

Medieval Spam: The Oldest Advertisements for Books

- Advertisement -

Stay Connected

170,897FansLike
20,219FollowersFollow

Latest Articles

History of Denmark (1848 – 1905) Part 2

November 15, 1863, Frederick VII died, the last representative of the governing Danish line. The death of the king opened a wide way for...

The Rule of Odoacer The King of Italy

Early History There are several versions of the origin of Odoacer. Odoacer's father, who belonged to Attila’s entourage, probably died in a battle in Bolia...

The Coup of Odoacer and the Fall of Rome

Background In 474, Julius Nepos became Roman emperor. He successfully fought against the Vandals, and also commanded a fleet that defended the shores of the...

The History of Medieval Ukraine – High Middle Ages

In the second quarter of the twelfth century, the single state broke up into independent principalities. The chronological beginning of the period of fragmentation...

Pre-History and Ancient Period of Ukraine

The first human settlements emerged on the territory of Ukraine in the early Paleolithic era. The pebble industries of the sites of the Southern...